Apple Expands Communication Capabilities
Author: from AppleLink
Date: March, 1987
Keywords: lasershare file transfer DCA announcement release
Text: San Francisco, California. January 29, 1987. Apple Computer, Inc. today introduced communications products that expand the Apple Macintosh personal computer concept into workgroups and integrate and enhance information from other computing environments. Chairman and CEO John Sculley, delivering the keynote address at The Seybold Communications Conference here, said that Apple's strategy is to provide superior solutions to users based on innovative technology and to continue to integrate the Macintosh product family into multi-vendor environments. ''Apple's communications framework is built around a set of architectural building blocks,'' Sculley said. ''These building blocks incorporate a consistent set of rules that let Apple and third parties develop a wide range of innovative, but consistent applications in multiple computing environments. Only a coherent framework like this,'' he emphasized, ''can provide the functionality, flexibility and growth path users need while providing a level of transparency and consistency across applications.'' To facilitate the sharing of information in groups, Apple introduced the AppleShare file server software which lets workgroups-whether small companies, departments in larger companies, or students and faculty in higher education -share information easily. The server software is configured with a dedicated Macintosh Plus personal computer and a hard disk and is as easy to use as the Macintosh itself. A half-sized printed circuit card, called the AppleTalk PC Card, was also introduced that permits MS-DOS personal computers to share information on the Apple network and access Apple's LaserWriter printer for typeset-quality printing of text and graphics. A new LaserShare Print Spooler offloads the LaserWriter printing queue to a server. In addition, Apple introduced two software utilities-the AppleLine 3270 File Transfer, a program for transferring files between the IBM 3270 mainframe environment and Macintosh via Apple's 3270 protocol converter AppleLine, and the Apple DCA (Document Content Architecture) Filter, a utility that translates documents from popular MS-DOS word processing applications to and from MacWrite, Apple's popular word processing software for the Macintosh computer family. Apple believes that there are five desktop communications problems users face They need to share information in groups, integrate and enhance MS-DOS infomation, integrate and enhance company information from large computers, access information services in a timely way and let multiple users manage transactional data. Apple and third-party products offer solutions for all five of these problems. Macintosh technology-manifested by ease of use, graphics and unique functionality-features a very high level of software consistency and tight integration across all applications, resulting in low requirements for user support and training. These attributes have contributed to the widespread acceptance of the Macintosh personal computer family among business of all sizes as well as to the increased momentum by third-party developers over the past year. There are currently over 250,000 AppleTalk devices operating in an estimated 50,000 networks worldwide. Nearly one million Macintosh computers handle business, education and consumer applications worldwide.
Copyright © march, 1987 by from AppleLink