Web Advertising and Marketing

Author: Paul J. Dowling Jr., Thomas J. Kuegler Jr., and Joshua O. Testerman
Publisher: Prima
ISBN: 0-7615-0383-8
Price: US$34.95
Pages: 490
Published: March 1996
For more information: (916) 632-4400
Notes: Written by professionals who specialize in Internet consulting, this book can offer real guidance and insight into marketing and advertising products and services specifically on the Web.

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