Web and New Media Pricing Guide

Author: JP Frenza & Michelle Szabo
Publisher: Hayden
ISBN: 1-56830-336-X
Notes: This book begins by describing the new media marketplace, what is available and how to access it. It explains how to write a new media proposal, how to maintain client relations, discusses case studies and scenarios, and covers intellectual property rights, copyrights, and re-use issues

Added to the Booklist: May 22, 1997

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