Guerilla Web Strategies, How to Promote and Market Your Web Site

Author: Vince Gelormine
Publisher: Coriolis Group
ISBN: 1-883577-80-2
Price: $24.99
Pages: 400
Published: May 1996
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Notes: The first book to teach you how to generate traffic to your Web site. Teaches how to effectively promote, advertise, market, link, announce, list, and submit your Internet site. 15 chapters of information about tracking 'hits' and Web traffic to effectively submitting (and where to submit) to search engines, what's new pages, cool sites pages, and meta-indexes. Also how to promote your site with cybermalls, the online services, Usenet, mailing lists and more. Also, off-line promotion techniques including creating an effective press release and where to send it. The final chapter discusses how to get users to return to your site now that you've attracted them.

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Added to the Booklist: May 26, 1996

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