Online Marketing Handbook
Author: Daniel S. Janal
Publisher: Van Nostrand Reinhold
Published: May 1995
For more information: (800)842-3636
Notes: Written for entrepreneurs, Fortune 500 executives, retail merchants, advertising, marketing and PR professionals and students of electronic commerce everywhere. Provides confused would-be online merchants a clear and concise, step-by-step guide to marketing and advertising on the information superhighway.
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Subject Index |