Electronic Marketing

Author: Margo Komenar
Publisher: John Wiley & Sons
ISBN: 0-471-15553-5
Price: $29.95
Pages: 512
Published: Sept. 1996
For more information: http://www.wiley.com/compbooks/
Notes: This book gathers the insights of a panel of professional marketers who explore this entire electronic marketing mix, with the emphasis on integrating these techniques into an overall marketing plan.

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Added to the Booklist: December 5, 1996

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