Your Internet Consultant - The FAQs of Life Online

Is advertising on the Internet new?

Answered by Michael Strangelove (

Even among many long-time Internet users, there is a perception that Internet advertising is a new phenomenon. It is not. In the mid 80s--when the Internet was largely an academic, scientific, and technical community--commercial activity was still allowed if it was in support of research efforts. This meant that right from the Internet's first dayst, there were software developers, publishers, consultants, and technicians hawking their wares to the academic community. Advertising has been taking place on the Internet since its beginning. The problem facing the Internet community is that the bigger the community gets (and it is going to be big enough to boggle any mind), the more it will attract the attention of advertisers and advertising agencies.

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